SRG

• Title: SRG Holding
• Location: Dubai, United Arab Emirates
• Type: Family Holding Company

Governance and Values

• Guide: Second generation of the Al-Rafi family
• Core Values: Honesty, Integrity, long-term partnership

Main Areas Of Activity

1. Construction and real estate management
2. Investment in real estate
3. Hotel business
4. Wholesale trade

Partnerships and Collaborations

• Hotel business: Collaboration with Marriott Sheraton Hotels & Resorts
• International investments: Investment in real estate and private equity in international markets.
• International Partnerships: SRG Holding is committed to expanding international cooperation, including partnerships with foreign investors and real estate companies.
• Local Cooperation: The company works closely with local governments and business communities to promote the UAE's infrastructure and economy.

Contribution to the Development of Dubai

• Progress: Significant increase in assets and operations in Dubai and abroad over the past half-century
• Continued Growth: Successful continuation of expanding operations and influence in the region and the world.

History and Development

• Footing: SRG Holding started out as a family-owned company, developing into one of the leading real estate and hospitality companies in the UAE.
• Growth and Expansion: The company demonstrates steady growth, expanding its influence both domestically and internationally.

Strategy and Innovation

• Sustainable Development: SRG Holding actively integrates the principles of sustainable development into its projects, including the use of renewable energy sources and environmentally friendly technologies.
• Technological Innovation: The company invests in advanced technologies of construction and real estate management, which allows to increase the efficiency and quality of its projects.
• Contribution to Society: SRG Holding is actively involved in social projects, contributing to the development of education, health and culture in the UAE.
• Environmental Initiative: The company implements environmental standards in its projects, contributing to the preservation of the environment.

Prospects and Plans for the Future

• Expanding Your Portfolio: SRG Holding plans to further expand its portfolio of projects in various real estate sectors.
• Global Expansion: The company strives to strengthen its presence in international markets by exploring new opportunities and strategic partnerships.